A good friend of mine keeps on me about the pearls and benefits of mass market distribution. I've always been a little stand-offish about this idea, as I'm of the frame of mind that it may somehow cheapen the branding of my art. So is there any truth to this? I'm not sure really. There are pro's and con's to everything in this world, and appealing to a broader mass market not to be excluded.
The strategic approach would of course need to be tailored to make the attraction more desirable. a lesser price point perhaps, a lesser quality mass produced print even. Distribution channels too would change - gone are the boutique galleries, hello to the Ecommerce, consumer market furnishing outlets and fine art catalogues. All of which have a valuable place in the retail market, but the question is do they have a place with my idea of where my art fits in? Don't know.
But I will keep an open mind. Consider that times are a changing. So I'll tread tepidly with a small ecommerce site. Viewed by many, but limited to only to limited editions, on museum quality papers. If I get any nibbles, then maybe I might expand my thinking and approach.
http://www.artisticallyconnected.com/ProductDetails.asp?ProductCode=104
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